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Research papers

Research for free publications

This paper is divided into four parts. The first part provides a brief overview of the free publication market which in the UK represents an estimated 30% of print advertising expenditure, dominated by controlled circulation business titles and local...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Nigel Jacklin
June 15, 1991
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Citation

Jacklin, N. (1991a, June 15). Research for free publications. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-free-publications